LIV Golf Takeover with Mitch Robinson
LIV GOLF has taken the world by storm, and put Australia back on the professional golf map
HYPR capitalised on the excitement with iconic AFL player Mitch Robinson
Mitch Robinson runs a tight schedule, the challenge for us was to get him down to LIV from Brisbane, generate as much content as possible, and get that content live while the event was still going. Luckily, our speciality is in ensuring brands are first to the tee in getting content out onto socials.
So we sent our team of experts out for a day on the green. Making use of the media team and our remote video and social media experts, we were able to turn around content in less than an hour. On the day, we had over 20 pieces of content go live across both the Brand and Mitch's channels.
storyline
Type
Brand Collaboration for Mitch Robinson
Services
Content Planning, Travel, Roaming Videography and Photography, On site support
Generated over
3,000,000 new profile views for a brand new account
Total Reach
7M+ Impressions
key visuals
Mitch Robinson runs a tight schedule, the challenge for us was to get him down to LIV from Brisbane, generate as much content as possible, and get that content live while the event was still going. Luckily, our speciality is in ensuring brands are first to the tee in getting content out onto socials.
So we sent our team of experts out for a day on the green. Making use of the media team and our remote video and social media experts, we were able to turn around content in less than an hour. On the day, we had over 20 pieces of content go live across both the Brand and Mitch's channels.
Type
Brand Collaboration for Mitch Robinson
Services
Content Planning, Travel, Roaming Videography and Photography, On site support
Generated over
3,000,000 new profile views for a brand new account
Total Reach
7M+ Impressions
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